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Brooklyn, NY, April 18, 2023— NYCRUNS, organizer of running events throughout New York City, has expanded their work with small businesses in conjunction with the NYCRUNS Brooklyn Half Marathon taking place on April 23rd.

“If I were to list the causes I am most passionate about, supporting local businesses would rank high,” said Steve Lastoe, Founder and CEO. “Not only is this important to me personally, but I have long felt indebted to the residents and businesses of this city for letting us do what we do. I’d like to square that.”

The launch of the NYCRUNS Brooklyn Business Program takes preliminary steps towards a long-term goal of incorporating local brands into a world-class event in a way that is unique to the endurance industry. This program provides free exposure for local brands through social media collaborations, branded signage along the course, and activations at the NYCRUNS Brooklyn Half Marathon Expo presented by adidas on April 21-22.

The Brooklyn businesses chosen for this year’s program include Skyline Drive In, F45 Training DUMBO, Pilates BKLYN, and Principal Physical Therapy PLLC.

Among the roster of locally owned businesses partnering with the 2023 NYCRUNS Brooklyn Half Marathon is Brooklyn Cannery, this year’s featured Local Business Sponsor.

Brooklyn Cannery, known for their prebiotic, gut-happy sodas, will be providing samples and more information about their brand at their booth at the Expo. Additional partners providing runner experiences with at the Expo include Nuun, Brooklyn Brewery, Broadway Cares, Weill Cornell Primary Care, NYU Langone, Kitu Super Coffee, and the Prospect Park Track Club.


NYCRUNS will host approximately 15,000 runners at the 2023 NYCRUNS Brooklyn Half Marathon on Sunday, April 23. The event officially begins at 6:55 a.m. with the Wheelchair and Handcycle participants leading the way. At 7:00 a.m. the elite field will take off followed by the full field of runners, who will be grouped into three waves. The first finishers are expected in Prospect Park around 8:00 a.m. The final finishers are expected around 12:00 p.m.

The iconic course starts in hip North Brooklyn with a quick traverse through Greenpoint before winding down the East River waterfront under the Williamsburg, Manhattan, and Brooklyn Bridges, offering scenic views of lower Manhattan. The course then heads up the grand concourses of Fulton Street and Flatbush Avenue before passing through Grand Army Plaza, up and down Eastern Parkway, and into Prospect Park where the participants will finish their 13.1-mile journey. View the course here.

Participants, their family, and friends can download the NYCRUNS Brooklyn Half Marathon app from the Apple App Store and Google Play. The app contains all the info that runners and spectators need, from tracking runners on the streets of Brooklyn and checking out the best places to view the historic course. Runners will be able to post their live tracking details, race selfies to their social media accounts, and more.