NYCRUNS mission is to create the very best running events in New York City and to develop our flagship Brooklyn Half Marathon into one of the most iconic running events in the world. Our goal is to be a relentlessly positive part of our athletes’ lives, a meaningful partner to local businesses and causes and a great employer to our diverse team.
We are seeking a dynamic and creative Social Media Manager to manage our organization’s online presence across various social media platforms. As the Social Media Manager, you will be responsible for creating, curating and publishing engaging content, fostering a vibrant community, implementing social media strategies and providing analysis of these efforts. You will work closely with the business team and outside digital marketing agencies.
ABOUT THE POSITION
The right person for this position has demonstrated mastery over organic social media platforms and has developed a solid understanding of digital marketing. Additional experience writing and editing is a valuable asset. A passion for running, racing and Brooklyn—home to our flagship Brooklyn Half Marathon—is a bonus.
NYCRUNS offers a hybrid office/remote work environment with regularly scheduled in-office meetings. Therefore, candidates must be able to commute to Brooklyn on a regular basis. While this varies with our event schedule, the average is about two days in office a week including event days which are usually weekend mornings.
RESPONSIBILITIES
- Collaborate with the business team to develop and execute social media strategies, campaigns, and promotions that align with broader marketing objectives.
- Manage and grow our social media accounts, including Facebook, Instagram, TikTok, Threads and other relevant platforms with a competency for developing brand voice.
- Lead, collaborate and develop high-quality, compelling and visually appealing content, including images, videos, graphics and written posts, that align with our brand identity and marketing objectives. Photography, videography or graphic design capabilities a plus (not a must).
- Foster and nurture a strong online community by responding to comments, messages and mentions in a timely and positive manner, building relationships with followers and addressing customer inquiries or concerns.
- Create and monitor social media goals, metrics and analytics to measure the success of campaigns, track KPIs and generate regular reports to provide insights and recommendations for improvement.
- Stay updated with the latest social media trends, platform updates and best practices to implement innovative and effective social media tactics.
- Identify and collaborate with relevant influencers and industry partners to amplify brand messaging and reach new audiences.
- Assist in creating and optimizing social media ad campaigns to support marketing initiatives and increase brand visibility.
- Champion our brand’s voice and personality on social media, ensuring consistency and authenticity in all communications.
Qualifications And Skills
- Bachelor’s degree in Marketing, Communications, or a related field.
- Creative mindset with the ability to generate engaging content ideas.
- Ability to work independently and collaborate effectively with cross-functional teams.
- Strong organizational and time-management skills, with the ability to meet deadlines.
- Proven experience as a Social Media Manager or in a similar role.
- Proficiency in using social media platforms, analytics tools, and scheduling software.
- Strong skill sets with organization, copywriting, editing, visual storytelling and content creation tools.
- Excellent communication skills and a strong grasp of grammar and spelling.
- Strong understanding of social media metrics and analytics to measure performance.
- Experience with social media marketing.
- Passion for social media and staying up-to-date with emerging trends.
EXPERIENCE
- 2+ years of experience managing professional social media accounts
EDUCATION
- Bachelor’s Degree required at minimum
HELPFUL SKILLS
- Enthusiasm for running and road races
- Fluency in other languages
- A clean and valid driver’s license
SALARY RANGE & BENEFITS
$80,000 – $110,000.
Healthcare With Vision & Dental
INTERESTED?
Please send your cover letter and resume to careers@nycruns.com.
